ANGELO BERTELLI
Moon Automobile Company of San Jose, Bertelli & Figone
Bio-Sawyers
SURNAMES: NEGRI, BERTTOLANI
One of the most progressive and well-known young business men of San
Jose is Angelo Bertelli, who has been a resident of this city for
several years. He was born in Milano, Italy, June 4, 1886, the son of
Giovanni and Cecilia (Negri) Bertelli, both natives of Italy, the
father being a merchant in his native country. Angelo received his
education in the schools of Milano, and having early determined on the
line of work he wished to follow throughout his life, when but sixteen
years old he took up the trade of a mechanic and for about ten years
followed this line. In 1913 he decided to leave his native land, and on
arriving in America he went on to Evanston, Ill., and later, with the
small capital he possessed he opened up a garage, known as the Dempster
Street Garage, and in connection therewith he had a large storage and
general repair shop, employing twelve men. He was meeting with much
success, when the severe cold, which made serious inroads on his
health, made it necessary for him to seek a warmer climate. He disposed
of his business and came to California in 1916, and for five months was
proprietor of a garage in Dixon, Solano County. When the garage was
sold, he came to San Jose, arriving here January 1, 1917. He found the
wagon shop at Market and Pierce streets for sale, with the rent only
twenty-five dollars a month, so he bought it for $750 and took over the
lease. Later he sold out the stock and made a profit of $3800, besides
retaining some of the tools and machines, and then opened up a garage
which he called the San Jose Auto Repair Shop, and also engaged in the
buying, selling and exchanging of machines. His business soon assumed
large proportions and he took in a partner, Peter Figone, continuing
under the same name. Both worked early and late and their patrons soon
learned the value of their services, finding that they could always
find Mr. Bertelli on hand to attend to their wants immediately. He took
over the agency of the Texan and the Loraine automobiles and then
bought the property, 186 by 192 feet.
In 1919 Mr. Bertelli took the agency for the Moon automobile and
dropped his other agencies to give all of his time to distributing the
Moon car over Northern California. changing the name of the business to
the Moon Automobile Company of San Jose, Bertelli & Figone, owners.
In 1920 he opened a large show room in San Francisco at 1125 Van Ness
Avenue, but finding that the two places took too much of his time, he
sold the San Francisco agency in 1921, keeping the six counties of San
Mateo, Santa Clara, San Benito, Santa Cruz, Monterey and San Luis
Obispo, having seven sub-dealers in these counties, with service
stations for the Moon car. In the meantime business had grown so that
it was necessary to have larger quarters, so he rented his place and
bought the Locurto Motor Company. Here he has a modern, up-to-date
plant, equipped with electric power, completely fitted for service and
battery work of all kinds, and with a fine display room for all types
of Moon cars. He is also the owner of other valuable property in San
Jose.
On September 22. 1914, Mr. Bertelli was married to Miss Naomi
Berttolani, a native of Lucca. Italy, and the daughter of Attilio and
Ersiglia Berttolani. One daughter has been born to them. Elsie. Mr.
Bertelli is a member of the Italian-American Club and of the California
Auto Trades Association. In politics he is a Republican.
From Eugene T. Sawyers' History of Santa Clara County,California, published by Historic Record Co. , 1922. page 1591
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